I'm Murat, a Senior Product Designer based in Istanbul. For over five years now, I've been shaping B2B and B2C products from early research through to final design. My path started at Studio Nord, where I learned that great design is mostly invisible. From there I moved through freelance work, Sofixe, and eventually Amaris Consulting, working on some of the most complex products I've touched: Turkish Airlines, Turkcell, BiP and more. I care about the details, about accessibility, about the systems behind the surface. When I'm not designing, I'm out exploring the city; a solo run along the Bosphorus, a gallery I haven't seen yet, or something sweet in the oven.